Discover the small fashion and beauty shops I recommend—items I use and genuinely love.
My inbox is overflowing with Black Friday deals and sale alerts, so I wanted to pause and share a curated list of small shops and brands I personally use and recommend. These are tried-and-true favorites that help simplify getting dressed, finishing an outfit, and maintaining a beauty routine without stress.
Although I don’t consider myself a heavy shopper, I do shop with intention. Over the years I’ve learned which pieces and products give me the most wear and joy, and I enjoy supporting smaller businesses whenever I can. Below you’ll find the boutiques, services, and beauty lines I reach for regularly—each one offering great value, thoughtful design, and dependable quality.
Small Shops I Recommend
This post contains affiliate links.
Get Your Pretty On Outfit Formula Course – Winter 2020 Open Today!
The Winter 2020 Outfit Formula Challenge is open now. I’ve participated in these seasonal style challenges for years, and they have consistently helped me feel more confident about what I wear. If you struggle with building a closet of pieces you actually love and wear, a capsule-style approach can change how you shop and how you get dressed.
This course and capsule wardrobe system provides a recommended shopping list for the season and a calendar of outfit combinations to take the guesswork out of dressing. It’s especially useful during big sale periods when it’s tempting to buy impulsively—having a clear plan helps you choose pieces that will integrate with what you already own and that you’ll wear repeatedly. Beyond the shopping list and outfit calendar, the program often includes bonus resources to streamline your wardrobe decisions and boost your everyday style.
Winter 2020 Capsule Wardrobe Style Challenge (program details and enrollment information available through the course provider).
Alison + Aubrey Jewelry
I like finishing an outfit with jewelry that feels effortless and polished. Alison + Aubrey offers a selection of affordable, wearable jewelry—hoop earrings, long necklaces, and simple statement pieces that layer well. The jewelry is approachable in price and versatile in style, which makes it easy to reach for the same favorites day after day.
If you enjoy accessorizing to elevate basic outfits, this brand is worth exploring—especially for quality everyday pieces that don’t overwhelm a look.
Shop Alison + Aubrey today from their online boutique or retailer of your choice.
Pure Anada Cosmetics
For those with sensitive skin or a history of reactions to conventional makeup, finding a gentle, reliable cosmetics line can be life-changing. Pure Anada offers mineral-based and skin-friendly beauty products made in Canada. I appreciate their focus on cleaner formulations and sensible prices, and several of their products have become staples in my daily routine.
Their line includes foundations, eyeshadows, and lip products that wear well through the day without irritating sensitive skin. If you’re searching for makeup that balances performance with gentler ingredients, Pure Anada is a brand to consider.
See which Pure Anada products I use in my beauty routine and watch my daily makeup video for application tips and shade recommendations.
Shop Pure Anada through their official store or authorized retailers while they have seasonal promotions.
My Amazon Shopfront
While Amazon is not a small shop, I maintain a curated storefront there that organizes my favorite, often-recommended items across fashion, beauty, and home. If you prefer browsing a familiar marketplace, my storefront groups pieces I use and trust into convenient categories so you can find tried-and-true options quickly.
Visit my Amazon store to see curated picks and product collections chosen for everyday wear and practical style.
Final notes: I prefer to support small shops and thoughtful brands because they often offer more intentional design and personal service. Whether you’re streamlining your wardrobe with a capsule method, selecting jewelry that layers easily, or choosing makeup that’s kinder to your skin, these recommendations reflect items I use regularly and trust. I hope this list helps you find reliable options during the sales season and beyond.