Find the small shops I recommend for fashion & beauty items. I use and love these!
My inbox is overflowing with Black Friday alerts and big sale emails, so I wanted to share a focused list of the smaller shops and services I genuinely use and recommend. These picks are ones I’ve tried myself, that make my daily routine easier, and that help me feel more confident in what I wear and how I present myself.
I’m not someone who loves shopping for the sake of shopping, but I do care about finding items that are practical, well-made, and worth the investment. Below are my favorites—small businesses and curated services that have consistently given me great results.
Small Shops I Recommend
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Get Your Pretty on Outfit Formula Course – Winter 2020 Open Today!
If you struggle with buying clothes that don’t end up in regular rotation, a capsule wardrobe approach can change the way you shop. The Outfit Formula Challenge (the Winter 2020 session referenced here) is a structured program that provides a season-appropriate shopping list and a calendar of coordinated outfits to help you get more wear from the pieces you own.
What I appreciate about this course is its practical focus: instead of chasing trends, it helps you identify the core items that work for your lifestyle, then builds dependable outfit combinations around them. That reduces decision fatigue, prevents impulse purchases, and helps you make smarter choices when sales tempt you. The course also includes useful bonuses that make styling and shopping less stressful.
For anyone wanting a more intentional approach to fashion—especially if you’d rather invest in fewer, better-fitting items—this type of capsule wardrobe program is an excellent place to start.
Click here for details>> Winter 2020 Capsule Wardrobe Style Challenge
Click here for more details about>> how the style challenges have impacted my everyday fashion life.
Alison + Aubrey Jewelry
Accessories can transform a simple outfit into something that feels polished and intentional. Alison + Aubrey offers a selection of jewelry pieces I reach for almost every day—especially hoop earrings and long necklaces. The designs strike a balance between classic and on-trend, which makes them versatile additions to a capsule wardrobe.
I like that their price points are approachable, so it’s easy to experiment with styles without feeling like you’ve made a major investment. Whether you favor minimal pieces or a few statement items, a couple of well-chosen accessories will elevate casual looks and complete dressier ensembles.
Click here>>Shop Alison + Aubrey today!
Pure Anada Cosmetics
For anyone with sensitive skin or an interest in cleaner beauty, Pure Anada has been a standout for me. Their makeup line is gentle and wearable, and the formulations have worked well with my reactive skin. I appreciate brands that prioritize skin-friendly ingredients without sacrificing wearability or finish.
Pure Anada’s range covers everyday essentials—foundations, concealers, blushes, and more—so you can build a simple routine that enhances your natural features. Their pricing is reasonable, which makes it easier to try products without a major commitment. I especially value reliable basics that support a minimalist beauty routine aligned with a capsule clothing approach.
Click here>> The Pure Anada products I use and watch my daily beauty routine video.
Click here>>Shop Pure Anada (They’re having a SALE right now!)
Amazon Shop
While Amazon isn’t a small shop, I keep a curated Amazon storefront that groups items I recommend across categories like wardrobe staples, beauty tools, and accessories. If you prefer shopping one-click or want to see my tried-and-true picks in one place, my Amazon store is a useful reference.
The storefront is especially handy if you’re building a capsule wardrobe or a streamlined beauty routine and want practical product recommendations for everyday life. I hand-select items that have held up well for me and that match the minimal, functional aesthetic I try to maintain.
Shop my Amazon Store
Final tips: when shopping small or building a capsule wardrobe, focus on fit, fabric quality, and versatile colors. Start with a few core pieces you’ll wear often, then add accessories and beauty items that make those basics feel fresh. If you have questions about any of my picks or want advice on building a simple, wearable wardrobe, I’m happy to share what’s worked for me.
